ALL products at BeautyBank are imported from the United States of America (USA). There is no expiration date stated. Upon opening please refer to the PAO (Period After Opening) symbol indicated on the box to identify the lifetime of the product (3M/6M/12M/24M etc). Thank you.

Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of aging. In its pure form, Vitamin C is unstable in water. Magnesium Ascorbyl Phosphate (MAP) is a water-soluble derivative of Vitamin C. It is more stable in water but it is less potent than direct L-Ascorbic Acid. It is compatible with water but higher concentrations cannot be offered in a low-viscosity serum format and requires emulsification to form a cream. This formula is a light cream that offers 10% pure MAP (very high solubilized concentration). Aside from the general benefits of pure Vitamin C, MAP has been shown to offer specific skin brightening benefits, more so than other derivatives of Vitamin C. (Note: some brands offer "powder" formulations that offer up to 15% MAP. Such powders would offer less direct availability of MAP as compared to an emulsion such as this formula which has solubilized the complete 10% concentration of MAP. It is extremely difficult to solubilize higher concentrations of MAP in non-powder formulations.)

Topical Vitamin C offers a wide array of benefits to the skin. However, many forms of Vitamin C and many more formulations of Vitamin C are available commercially with a potential to confuse the audience. We have developed aguidethat offers guidance on the formulations of Vitamin C offered under The Ordinary range. It also offers education on Vitamin C itself and on the differences between formulations of Vitamin C at large.